A Movement Towards a Better, Cleaner Environment.

Profits from Be Better, Keep It Clean go towards spreading awareness about our environment and cleaning up trash in local areas. If every person picked up one piece of trash a day, over 3 trillion pieces would be cleaned up every year. 
Limited Edition Rope Hat - Maroon - Trout & Mayfly
$40.00

These hats are made with love from recycled materials. Rock this hat and spread the message!

Quarter Zip - Navy - Lake Tahoe
$50.00

This quarter-zip is sustainably made and has a cozy cotton lining. Rock this quarter-zip and spread the message!

Camper Hat Unstructured - Blue - Lake Tahoe
$35.00

These hats are made with love from recycled materials. Rock this hat and spread the message!

Camper Hat Structured - Black - Trout
$35.00

These hats are made with love from recycled materials. Rock this hat and spread the message!

Discover Clothing Made For The Planet

Explore The World Class Fishing in the Sierras

It’s our responsibility now.

“The fact is that no species has ever had such wholesale control over everything on earth, living or dead, as we now have. That lays upon us, whether we like it or not, an awesome responsibility. In our hands now lies not only our own future, but that of all other living creatures with whom we share the earth.”

-David Attenborough

A person in a bright green jacket stands at the center of a dirt road in a vast desert landscape, with rocky and mountainous terrain in the background under a clear blue sky.

Support The Movement

A person standing outdoors near a lake and mountains, holding a fishing rod, wearing a black t-shirt with blue text and logo, a gray cap, and gray pants.
A person kneeling in a river, holding a large fish they've caught. The person is wearing a red hat and gray shirt, and the background features green hills and a clear blue sky.
Two people fishing in a river, one woman holding a fish, and a man giving a thumbs up, with river and trees in the background on a sunny day.
A group of young boys and a woman sitting outdoors in a forested area with tall trees, some sitting on chairs, in casual clothing, enjoying a sunny day.